Avada Software Names Head of Global Business Development and Strategic Alliances

BOSTON--(BUSINESS WIRE)

Avada Software, a leader in Enterprise Middleware Management software, today announced that industry veteran Rich Schreiber has been named Head of Global Business Development and Strategic Alliances. Rich has been a technology sales and solution leader for over 30 years. He brings an expertise in cultivating strategic relationships and successfully selling enterprise management solutions to companies of all sizes throughout the world.

Before joining Avada, Rich was VP International Operations, Marketing and Strategic Alliances for Nastel Technologies, responsible for significantly increasing the pipeline and revenue for all international sales channels across EMEA, Latin America and Asia-Pacific, as well as a significant strategic global alliance with Hewlett Packard.

Prior to that he founded and led start-up companies focused on Business Activity Monitoring (BAM), distributed transaction processing systems, and a U.S. distributorship for a leading international security solution provider. Rich’s foundation was formed at hardware and software companies including DEC, Data-General, Prime and Seer Technologies where he held executive leadership roles.

“Rich is a seasoned technology executive. He has strong and proven skill in building out worldwide organizations and turning emerging- and mid-growth companies into industry leaders,” said Peter D’Agosta, acting COO for Avada Software. “Our Infrared360 technology is already enabling Global 2000 organizations to reduce costs and meet or exceed service level objectives while optimizing IT resources. Adding Rich to our management team will help us build upon our current momentum and accelerate our global growth.”